What is Brand Design?
Brand design is the visual identity: the mark, the alternates, the type, the color and the rules for how they behave together. Most identities get designed at poster size and quietly fall apart everywhere they actually live. We design for the one inch spine, the store thumbnail, the embroidery file and the fifty foot banner, then document it so nobody has to guess which version goes where.
Brand Design is one of the disciplines under Branding.
Who needs Brand Design?
You are starting something, or you are looking at a logo somebody made quickly three years ago that has stopped keeping up. Maybe it dies at small sizes. Maybe the company outgrew the thing it was called at the start. This is the discipline that touches the most surfaces of anything we do, which is why it is worth getting right before the rest gets built on top of it.
What we make with Brand Design
Everything brand design touches.
Logo Animation / Brand Sting
A short mark animation to open every video and sign off every reel.
Brand Mark
A logo that still looks like you at thumbnail size, on a box, and stitched onto a hat.
Branding Guidelines
Your colors, type and rules written down, so anyone on your team can make something that looks right.
Catalog / Line Sheet
A tidy one-pager that makes it easy for a buyer to place a wholesale order.
Conference Booth Design
A booth people walk toward, and then take a photo in front of.
Rulebook Layout & Design
Rulebooks and reference sheets people can follow without watching a video first.
Box & Component Design
Box art and components that look as good as the game plays.
Pledge Manager Design
A pledge manager and checkout that makes add-ons and fulfillment painless for everyone.
Playmat & Accessory Design
Playmats, tokens and extras that turn a good game into something people collect.
Amazon A+ / Storefront
An A+ listing and storefront that turn browsers into buyers.
Map & Illustrated Companion
Maps and illustrated extras that pull readers further into your world.
Steam Page & Capsule Art
Capsule art, screenshots and page layout that read at every size Steam shrinks you to.
Key Art System
Hero art plus the crops and rules that keep year two looking like year one.
Community Hub & Discord Branding
Icons, banners and roles for the place your players actually hang out.
Retail POP & Display Design
Endcaps, shippers and shelf furniture that earn the placement and then keep it.
Insert, COA & Packaging Extras
Certificates, numbered inserts and the little printed pieces that make something feel collectible.
Book Cover Design & Series System
A cover that works at thumbnail size, plus a system so book seven still feels like book one.
Special Edition & Deluxe Packaging
Slipcases, foils and sprayed edges that make the upgrade feel worth paying for.
Interior Layout & Typesetting
Pages that stay comfortable to read for four hundred of them, front and back matter included.
Retailer & Library Sell Sheet
The single page a buyer or librarian looks at before deciding to stock you.
Compliance-Ready Artwork
Panels, claims, allergens and barcodes laid out to your co-packer's template the first time.
Buyer Pitch Deck & Sell Sheet
The one-pager and the full version, made for a buyer who has eleven other meetings today.
Sampling & Event Kit
Everything your team carries to a demo, a farmers market or a trade show.
Menu & Hospitality Collateral
Menus, signage and cups for brands with a room people actually walk into.
Franchise Identity & Title Treatment
A mark and title treatment that hold up on a billboard and as a tiny streaming tile.
Merch & Licensed Product Design
Merch that feels like it came from the world, not from a vendor guessing at it.
Convention & Experiential Activation
A booth and a moment worth photographing, so your show presence ends up in everyone's feed.
Flavor & SKU System
Keeps twelve flavors distinguishable at a glance and still obviously one brand.
Distributor & Broker Kit
The materials your broker needs to sell you into accounts you will never visit.