What is Insert, COA & Packaging Extras?
These are the small printed pieces inside the box that make something feel collected rather than bought. Certificates of authenticity, numbered cards, art prints, backer thank-yous, care instructions, display stands and the tissue and sticker that make opening it feel considered. Individually they cost very little. Together they are most of what people photograph and post about an unboxing.
Insert, COA & Packaging Extras sits under Branding, drawing on Collateral and Brand Design.
Who needs Insert, COA & Packaging Extras?
You are producing a limited run, a collector's edition or a subscription box, and right now the product arrives in a box with nothing else in it. Maybe you are numbering an edition and need something credible to prove it. Collectors care a surprising amount about the paperwork, because it is what makes an object part of a set rather than a thing they own.
Often paired with
Packaging Design + Dieline
Box design that looks great on a shelf, with dielines your manufacturer can actually use.
View application →Subscription & Mystery Box Experience
The store, the reveal and the emails behind a box people stay subscribed to.
View application →Playmat & Accessory Design
Playmats, tokens and extras that turn a good game into something people collect.
View application →