Amazon A+ / Storefront

An A+ listing and storefront that turn browsers into buyers.

Overview

What is Amazon A+ / Storefront?

Primary Service: Experience Design
Discipline: E-commerce, Collateral, Brand Design

A+ content is the enhanced section of an Amazon listing, and the storefront is your branded space across all of it. Comparison modules, feature imagery, lifestyle shots, brand story and the listing images that do most of the actual selling. Amazon is its own design problem with its own rules, aspect ratios and image count limits, and the difference between a default listing and a well built one shows up directly in conversion.

Amazon A+ / Storefront sits under Experience Design, drawing on E-commerce, Collateral and Brand Design.

Who it’s for

Who needs Amazon A+ / Storefront?

You sell on Amazon and your listing is product shots on white with a bullet list. Maybe you are brand registered and have never used what that unlocks. Maybe traffic is fine and the listing is losing people at the last step. For a lot of toy and collectible brands this page gets more visitors than the website does.

Attach rate