What is Box & Component Design?
Box and component design is the physical object your game arrives as. Box art and layout, insert design, card faces and backs, boards, tokens, player aids and the graphic language that holds it all together. Components have to be beautiful and functional at once, since a card face is also an interface somebody reads forty times a game. We design for the table, the shelf and the photograph, and hand your manufacturer files they can run.
Box & Component Design sits under Branding, drawing on Brand Design and Collateral.
Who needs Box & Component Design?
Your game is developed, you have a manufacturer quote, and the components are currently placeholder art and a spreadsheet. Maybe you are heading into a campaign and need the box to earn attention against games with bigger budgets. Publishers come to us for this too, when an in-house team is at capacity. If the game is still in blind playtesting, wait until the component list is stable.
Often paired with
Rulebook Layout & Design
Rulebooks and reference sheets people can follow without watching a video first.
View application →3D Product Render
Photoreal renders of your product before it exists, ready for ads, pages and listings.
View application →Crowdfunding Video
The hero film for your campaign, built to hook people in five seconds and carry them to the pledge button.
View application →