What is Playmat & Accessory Design?
Accessory design covers the things that surround the game rather than the game itself. Playmats, deck boxes, dice trays, sleeves, tokens, storage inserts and the upgrade kits that turn a good game into something people build a shelf around. These are usually the highest margin items in a campaign and the ones fans photograph most, so we design them to look good alone, not just as a matching set.
Playmat & Accessory Design sits under Branding, drawing on Brand Design and Collateral.
Who needs Playmat & Accessory Design?
You have a game with an audience and nothing to sell them beyond the base box. Maybe you are building campaign tiers and need add-ons that feel worth the pledge rather than padded. Maybe you run organized play and want prize support people actually want to win. If the core game is not finished yet, this comes later.
Often paired with
Box & Component Design
Box art and components that look as good as the game plays.
View application →Insert, COA & Packaging Extras
Certificates, numbered inserts and the little printed pieces that make something feel collectible.
View application →Product Photography
Clean studio shots of components and packaging that make the product feel premium.
View application →