What is Collateral?
Collateral is everything printed or presented. Packaging and dielines, sell sheets, catalogs, pitch decks, booth graphics, inserts, menus, press kits. The common thread is that somebody holds it or sits across from it, which means the production details matter as much as the design: bleeds, finishes, stocks, and files a manufacturer can actually run.
Collateral is one of the disciplines under Branding.
Who needs Collateral?
You have a product going into retail, a buyer meeting on the calendar, or a booth you are about to fill. Or you are apologizing for your deck halfway through presenting it. Packaging in particular is the most expensive marketing you will ever print and the only piece that arrives in somebody's hands, which makes it an odd thing to improvise.
What we make with Collateral
The pieces we design and produce.
Crowdfunding Page Design
A campaign page that keeps people reading all the way down to the pledge button.
Pitch / Sales Deck
A deck that makes it easy for a retailer, investor or partner to say yes.
Packaging Design + Dieline
Box design that looks great on a shelf, with dielines your manufacturer can actually use.
Press Kit / EPK
One link with all the assets, copy and art that press and creators need to cover you.
Catalog / Line Sheet
A tidy one-pager that makes it easy for a buyer to place a wholesale order.
Conference Booth Design
A booth people walk toward, and then take a photo in front of.
Rulebook Layout & Design
Rulebooks and reference sheets people can follow without watching a video first.
Box & Component Design
Box art and components that look as good as the game plays.
Playmat & Accessory Design
Playmats, tokens and extras that turn a good game into something people collect.
Amazon A+ / Storefront
An A+ listing and storefront that turn browsers into buyers.
Steam Page & Capsule Art
Capsule art, screenshots and page layout that read at every size Steam shrinks you to.
Community Hub & Discord Branding
Icons, banners and roles for the place your players actually hang out.
Retail POP & Display Design
Endcaps, shippers and shelf furniture that earn the placement and then keep it.
Insert, COA & Packaging Extras
Certificates, numbered inserts and the little printed pieces that make something feel collectible.
Special Edition & Deluxe Packaging
Slipcases, foils and sprayed edges that make the upgrade feel worth paying for.
Interior Layout & Typesetting
Pages that stay comfortable to read for four hundred of them, front and back matter included.
Retailer & Library Sell Sheet
The single page a buyer or librarian looks at before deciding to stock you.
Compliance-Ready Artwork
Panels, claims, allergens and barcodes laid out to your co-packer's template the first time.
Buyer Pitch Deck & Sell Sheet
The one-pager and the full version, made for a buyer who has eleven other meetings today.
Sampling & Event Kit
Everything your team carries to a demo, a farmers market or a trade show.
Menu & Hospitality Collateral
Menus, signage and cups for brands with a room people actually walk into.
Merch & Licensed Product Design
Merch that feels like it came from the world, not from a vendor guessing at it.
Convention & Experiential Activation
A booth and a moment worth photographing, so your show presence ends up in everyone's feed.
Distributor & Broker Kit
The materials your broker needs to sell you into accounts you will never visit.
Often paired with
Brand Design
Logos, marks, type and color, built to survive every size they will meet.
View discipline →Graphic Design
Key art, campaign assets and the artwork that carries a launch.
View discipline →Photography
Studio and lifestyle shooting of real things, made to work everywhere.
View discipline →