What is Brand Mark?
A brand mark is the logo and the small system around it: the primary lockup, the versions that work when space is tight, and the rules for when to use which. Most marks get designed at poster size and then quietly fall apart everywhere they actually live. We draw yours to survive a one inch spine, a store thumbnail, an embroidery file and a fifty foot banner. You get the full set of files, the alternates, and enough guidance that nobody on your team has to guess which version goes where.
Brand Mark sits under Branding, drawing on Brand Design and Naming.
Who needs Brand Mark?
You are starting something new, or you are looking at a logo somebody made quickly three years ago and it has stopped keeping up. Maybe it dies at small sizes. Maybe it never had a horizontal version and now everything is squeezed. Maybe the company outgrew the thing it was called at the start. This is not the right fit if what you actually need is a full identity system with positioning behind it, though that is a conversation worth having.
Often paired with
Branding Guidelines
Your colors, type and rules written down, so anyone on your team can make something that looks right.
View application →Packaging Design + Dieline
Box design that looks great on a shelf, with dielines your manufacturer can actually use.
View application →Logo Animation / Brand Sting
A short mark animation to open every video and sign off every reel.
View application →