What is Logo Animation / Brand Sting?
A brand sting is the short animation that opens your videos and signs off your reels, with the sound design that makes it stick. Two or three seconds, usually, plus a few variants for different lengths and contexts. Done well, it is the cheapest brand recognition you can buy, because it appears at the front of everything you will ever publish. Done as an afterthought, it is a logo that fades in.
Logo Animation / Brand Sting sits under Rich Media, drawing on Motion Design, Sound Design and Brand Design.
Who needs Logo Animation / Brand Sting?
You publish video regularly and every piece starts and ends slightly differently. Or you are building out a content program and want the pieces to feel like a set. It is a small project with an unusually long tail, since you will use it hundreds of times. If you publish video twice a year, it can wait.
Logo Animation / Brand Sting we’ve made
Often paired with
Branding Guidelines
Your colors, type and rules written down, so anyone on your team can make something that looks right.
View application →Sizzle Reel
Thirty seconds that show who you are, for trade shows, investors and launches.
View application →Explainer Video
Makes a complicated product make sense in about ninety seconds.
View application →