What is Menu & Hospitality Collateral?
This covers everything printed in a room your customers walk into. Menus, drink lists, table cards, signage, cups, packaging for takeout, uniforms and the small pieces people hold. A menu is a sales document as much as a list, so we think about what you want ordered and lay it out accordingly. We also design for the reality of a busy room, where things get wet, reprinted weekly and read in low light.
Menu & Hospitality Collateral sits under Branding, drawing on Collateral and Brand Design.
Who needs Menu & Hospitality Collateral?
You have a physical location, or several, and the menu has been updated so many times the design has stopped holding together. Maybe you are opening. Maybe the brand looks sharp online and then guests sit down to something printed at a copy shop. If you are a packaged goods brand with no physical space, this is not the one you need.
Often paired with
Brand Mark
A logo that still looks like you at thumbnail size, on a box, and stitched onto a hat.
View application →Food Photography & Styling
Hero shots, texture and pour, styled so the food looks like itself on a good day.
View application →Sampling & Event Kit
Everything your team carries to a demo, a farmers market or a trade show.
View application →