What is Special Edition & Deluxe Packaging?
Special edition design is everything that makes a book worth three times the paperback. Slipcases, foil, sprayed and stencilled edges, ribbon markers, endpapers, inserts, signed plates and the box it all arrives in. These decisions are as much production as design, so we work in real finishes with real printers and price implications from the start, rather than designing something beautiful that turns out to cost more than you can charge.
Special Edition & Deluxe Packaging sits under Branding, drawing on Collateral and Brand Design.
Who needs Special Edition & Deluxe Packaging?
You have readers who would pay more, and right now you have nothing to sell them. Maybe you are running a campaign for a deluxe run. Maybe your backlist has a title with a devoted enough following to justify a collector's edition. This is where a lot of the interesting money in publishing has moved, and it rewards brands that take the object seriously.
Often paired with
Book Cover Design & Series System
A cover that works at thumbnail size, plus a system so book seven still feels like book one.
View application →Interior Layout & Typesetting
Pages that stay comfortable to read for four hundred of them, front and back matter included.
View application →Crowdfunding Page Design
A campaign page that keeps people reading all the way down to the pledge button.
View application →