What is Press Kit / EPK?
A press kit is one link that gives a journalist, reviewer or creator everything they need to cover you without emailing to ask. Logos in the right formats, high resolution product shots, key art, b-roll, fact sheet, bios, and copy they can lift straight into a piece. We build it as a page rather than a zip file, so it stays current and you can see what people are actually downloading.
Press Kit / EPK sits under Branding, drawing on Collateral, Photography and Motion Design.
Who needs Press Kit / EPK?
You are launching something and expect coverage, or you are already fielding the same asset request three times a week. Creators and press work fast and on deadline, and the easiest story to write is the one where everything is already there. If you are pre-announcement and not talking to anyone yet, this can wait until you are close.
Often paired with
Product Photography
Clean studio shots of components and packaging that make the product feel premium.
View application →Key Art System
Hero art plus the crops and rules that keep year two looking like year one.
View application →Sizzle Reel
Thirty seconds that show who you are, for trade shows, investors and launches.
View application →