What is Email?
Email covers the templates your team fills in every week and the automated lifecycle behind them. Welcome, onboarding, launch, abandoned cart, renewal, winback. We design and build in your platform, whether that is Klaviyo, Mailchimp or something else, so your team edits in the tool they already use. Built to hold up across every inbox, including the ones that break everything, and to stay readable when images are blocked.
Email is one of the disciplines under Experience Design.
Who needs Email?
You send regularly and every send is rebuilt from the last one, which is why the fonts have drifted. Or you have a list you only email when there is news. If you sell anything repeatable, lifecycle email is usually the highest return work on your whole site, and it keeps earning without anyone writing a new email.
What we make with Email
What we design and automate.
Email Templates
Reusable templates your team can fill in without breaking the design.
Lifecycle Email Campaigns
Emails that run on their own and turn new followers into repeat customers.
Author Newsletter / Substack
A newsletter that grows your readership and sells the next book.
Subscription & Mystery Box Experience
The store, the reveal and the emails behind a box people stay subscribed to.
Author Site
A site built for a whole career, not rebuilt for every release.
DTC Store & Subscription
A store where reordering takes one tap and the subscription is easier to keep than to cancel.