What is Author Newsletter / Substack?
An author newsletter is the one channel between you and your readers that nobody can take away. We design the template, the signup path, the welcome sequence and the Substack or platform page itself, so it looks like your books rather than a default theme. We also help work out the rhythm: what goes out between releases so people stay subscribed when there is no news.
Author Newsletter / Substack sits under Experience Design, drawing on Email and Responsive Web.
Who needs Author Newsletter / Substack?
You have readers and no direct way to reach them, so every launch starts from zero with the algorithm. Or you have a list you feel guilty about because you only email when there is a book. The list is how a backlist keeps earning, and it is the difference between a launch week and a launch day.
Often paired with
Author Site
A site built for a whole career, not rebuilt for every release.
View application →Lifecycle Email Campaigns
Emails that run on their own and turn new followers into repeat customers.
View application →Book Cover Design & Series System
A cover that works at thumbnail size, plus a system so book seven still feels like book one.
View application →