What is Lifecycle Email Campaigns?
Lifecycle email is the set of sequences that run on their own once somebody joins your list or buys something. Welcome, onboarding, abandoned cart, post-purchase, winback and the launch sequences that fire around a date. We design the flow logic and the emails themselves, then build and test them in your platform. The point is revenue that keeps arriving without anyone writing a new email, which is the closest thing to leverage in marketing.
Lifecycle Email Campaigns sits under Experience Design, drawing on Email.
Who needs Lifecycle Email Campaigns?
You have a list and you only email it when you have news. Or you have flows that somebody set up once and nobody has looked at since. If you sell anything repeatable, this is usually the highest return work on your whole site. It needs a real list to work against, so if you are pre-launch, start with a landing page and come back.
Often paired with
Email Templates
Reusable templates your team can fill in without breaking the design.
View application →Online Store
A storefront that loads fast, reads clearly and makes checkout easy.
View application →Pre-Launch Landing Page
A page you own for collecting interest before day one, so you open to a warm list instead of hoping.
View application →