Two games, one universe, and a fandom that already knew every line.
Renegade brought us two games launching together: the official Dungeon Crawler Carl RPG, and Unstoppable, a solo and co-op deck builder. Both come from Matt Dinniman’s novels, and that’s exactly what made it hard. Those readers know the books line by line. They have opinions about tone. Get the personality wrong and the people most likely to back you are the first ones to say so.
The hero film, the gameplay trailer, and every cutdown behind it.
We made the hero film for the launch, plus the gameplay trailer and every cutdown behind it. 3D animation, motion design and an original score, all in house. The teaser is built as a descent. Quiet, then the floor gives out, then the System’s deadpan lands the joke.
From that cut we built the ad creative: a few different hooks, in a few different lengths and shapes, so the media buy always had something to test instead of one video running until it wore out.
What we delivered
They nailed the tone our readers are obsessive about: funny, brutal, and somehow heartfelt in ninety seconds.
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