What is Social Media Ads?
Ad creative is the set of cutdowns, statics and variants that run across Meta, TikTok, YouTube and wherever else you are buying. Multiple hooks, multiple lengths, vertical and square, built as a system so your media buyer has something to test rather than one video with nothing to compare it against. Creative is the biggest lever in paid social by a wide margin, and running one asset is the most common reason campaigns stall.
Social Media Ads sits under Rich Media, drawing on Motion Design and Photography.
Who needs Social Media Ads?
You are spending on paid social and feeding it whatever assets exist. Or costs are climbing because the same creative has been running for months. This works best alongside a campaign or a launch where there is a real budget behind it. If you are not running paid media yet, organic content is a different brief.
Social Media Ads we’ve made
Dungeon Crawler Carl RPG + Unstoppable
Two games, one universe, and one of the largest crowdfunding results tabletop has ever seen.
View case study →Bicycle Playing Cards
More than 35 videos, 21 marketing campaigns and a rebuilt how-to-play experience for one of the most recognized names in playing cards.
View case study →Often paired with
Lifestyle Photography
Your product out in the world, in the moments customers picture themselves in.
View application →Crowdfunding Video
The hero film for your campaign, built to hook people in five seconds and carry them to the pledge button.
View application →Explainer Video
Makes a complicated product make sense in about ninety seconds.
View application →