What is Gameplay Trailer & Cutdowns?
The gameplay trailer is the one that shows the actual loop, aimed at the player who already knows the game exists and wants to know what they will be doing. Less mystery, more clarity. The cutdowns are everything else the beat needs: the fifteen and thirty second ad versions, the vertical cuts, the store page loop and the pieces creators can clip. Built from one edit so the whole beat feels like one thing.
Gameplay Trailer & Cutdowns sits under Rich Media, drawing on Motion Design and Sound Design.
Who needs Gameplay Trailer & Cutdowns?
You are past the announcement and heading into a launch, a Next Fest or an Early Access push, and you need to convert interest into wishlists. Or your ad campaign is running one asset in one aspect ratio. The cutdowns usually matter more than the hero cut, because they are where the media spend goes.
Gameplay Trailer & Cutdowns we’ve made
Dungeon Crawler Carl RPG + Unstoppable
Two games, one universe, and one of the largest crowdfunding results tabletop has ever seen.
View case study →Bicycle Playing Cards
More than 35 videos, 21 marketing campaigns and a rebuilt how-to-play experience for one of the most recognized names in playing cards.
View case study →Often paired with
Announcement / Reveal Trailer
The first look, built to hook in six seconds and survive being clipped into someone else's video.
View application →Steam Page & Capsule Art
Capsule art, screenshots and page layout that read at every size Steam shrinks you to.
View application →Social Media Ads
Cutdowns sized for every platform and built to earn their ad spend.
View application →