Articles
From the studio
Industry How To Play Videos for Games: One Build, Many Uses Most players don't want to read a rulebook before their first game. They'd rather watch someone set up the board and take a turn in a few moments or less. A how to play video does that in a few minutes. Once you have one, you can use it on your campaign page, your box, your website, and in search. Oct 20265 min read 
Industry How to Repurpose Your Kickstarter Video: 15 Ways to Maximize Your ROI Your Kickstarter promo video can do far more than launch a campaign. Here are 15 ways to reuse it across your website, social, email, ads, and press. Oct 20266 min read 
Industry How to Use How-to-Play Videos in Your Family Party Game Marketing A great how-to-play video sells your family party game before the box is opened. Here's how to make one and where to use it. Oct 20266 min read 
Industry 7 Ways Video Can Maximize Your Family Party Game Marketing A family party game isn't a product. It's an evening, and a box photo can't show that. This guide covers how to plan video that sells the feeling: choosing animation or live action, teasers, how-to-play videos, campaign pages, creator content, product-page cuts and platform-ready formats. Done right, all of it comes from one well-planned production. Oct 20269 min read 
Industry From Teaser to $13.3 Million: The Power of Narrative-Driven Crowdfunding Videos Renegade Game Studios brought us in to launch Dungeon Crawler Carl + Unstoppable on BackerKit. We built a 3:17 animated teaser around narration from Jeff Hays, the official audiobook narrator, turned 2D art into cinematic 3D scenes and digitally painted the miniatures. Then we delivered a full set of social edits. The campaign raised $13.3 million from 55,972 backers on a $250K goal. Oct 20264 min read 
Industry What Does a Kickstarter Crowdfunding Campaign Video Cost? How much does a Kickstarter video cost? See crowdfunding video price ranges, DIY vs. freelancer vs. studio tradeoffs, and tips from a Kickstarter partner. Oct 20264 min read 
Industry Why Professional Promo Videos Are the Secret Weapon for Tabletop Kickstarter and E-Commerce Success The best tabletop games aren’t meant to just be played, they’re meant to be experienced. Your Kickstarter promo video is where you invite players into your one-of-a-kind experience. Oct 20266 min read 
Press Tampa Gains A Video Production Company That Specializes in Serving Indie Board Game and Video Game Designers We Make Teasers announces its official support of the board game and video game industries, specializing in video advertisements, teasers, game trailers, and product explainer videos for platforms like Kickstarter, YouTube, Facebook, Instagram, and Twitter. Jan 20201 min read Resources
Field notes
E-commerce From Idea to Online Store: The Hobby Game Creator’s DIY E-Commerce Playbook A step-by-step roadmap to launching your own tabletop and hobby game store: picking a platform, adding products, customizing your theme, choosing apps, and going live. 8 min readFeb 2025 
E-commerce Selecting The Perfect Shopify Apps for Your Online Tabletop Game Store A curated list of must-have Shopify apps for tabletop game stores, from analytics and reviews to subscriptions, affiliates, and localization. 5 min readFeb 2025