A Kickstarter video can cost a few hundred dollars or tens of thousands.
The range is wide because "video" covers a lot of ground. A phone-shot pitch and a fully animated 3D teaser are both Kickstarter videos.
This guide breaks down what you actually pay for. We cover price ranges, what drives cost, and how freelancers compare to a full-service studio.
We Make Teasers is a certified Kickstarter partner. We produce crowdfunding videos for indie creators and for licensed titles, including work for Amazon Studios (Invincible) and Disney/Pixar (Forky). So these numbers come from real projects, not guesses.
Why Kickstarter Videos Matter
Your video is the first thing most backers see. It sits at the top of your page. It sets the tone before anyone reads a word.
Kickstarter has long noted that projects with a video tend to do better than projects without one. Backers want to see the product. They want to see the people behind it. A good video answers "what is this?" and "why should I care?" in under two minutes.
Crowdfunding videos also do work off the page. You can cut them into ads, social clips, and pre-launch teasers. One solid video can feed your whole campaign.
What Drives the Cost of a Crowdfunding Video
A few choices decide most of the price.
- Style. Live action, 2D motion graphics, and 3D animation all price differently. 3D usually costs the most because models, textures, and renders take time.
- Length. Most Kickstarter videos run 1 to 3 minutes. Longer means more scripting, more footage, and more editing.
- Assets. Finished art and painted minis save time. Unpainted minis or raw files may need digital texturing or cleanup first.
- Script and voice. A tight script is the backbone. Professional voiceover adds cost but lifts quality fast.
- Extras. Social cutdowns, ad versions, GIFs, and how-to-play videos add value. Bundling them up front costs less than ordering later.
- Revisions and timeline. Rush schedules and open-ended revision rounds push the price up.
Kickstarter Video Price Ranges
Here is what crowdfunding videos typically cost at We Make Teasers. Final quotes depend on your assets and scope. See our pricing page for current details.
| Video type | What you get | Typical length | Price range (USD) |
|---|---|---|---|
| Motion graphics teaser | 2D animation of your art, logo, and key features | 30 to 60 sec | [$X to $X] |
| Kickstarter campaign video | Full scripted video with voiceover and music | 1 to 3 min | [$X to $X] |
| 3D animated teaser | 3D models, textured minis or components, cinematic renders | 30 to 90 sec | [$X to $X] |
| How-to-play video | Clear rules walkthrough for backers and retail | 3 to 10 min | [$X to $X] |
| Full campaign package | Main video, teaser, social cutdowns, and ad versions | Multiple deliverables | [$X to $X] |
DIY vs. Freelancer vs. Pro Studio
You have three real options. Make it yourself, hire a freelancer, or work with a pro studio. Each trades money for something else: time, risk, or quality.
DIY costs the least in cash. It costs the most in time. You learn the software, shoot the footage, and edit it yourself, often while building the rest of your campaign. It can work if you have video skills already. If not, backers can tell. They may not always be able to articulate why a video feels amateur, but when the details are off, they feel it. In the sound, in the visuals, and in the rhythm of the cut. When a video lacks polish, backers instinctively question the game itself. Here is what they notice when a trailer is DIYed.
A freelancer is a step up. You get real skill for a lower price. But most freelancers do one thing well, but you may want a team that understands 3D, character animation, sound design, color grading and a product owner to drive your vision. In video production this usually isn’t one person, it takes a team. Even then, you may need someone for graphics, ads, and your launch page. How do you efficiently manage them all?
A pro studio costs more up front. You get a full team, a set process, and crowdfunding experience. Video, design, and web come from one place.
| DIY | Freelancer | Pro studio | |
|---|---|---|---|
| Cash cost | Lowest | Low to mid | Highest per project, lowest per deliverable |
| Your time | Weeks of your own work | You manage each hire | One point of contact |
| Quality | Depends on your skills | Varies by person | Consistent, tested |
| Services | Whatever you can learn | Usually one skill | Video, graphic design, and web |
| Brand consistency | Up to you | Varies across vendors | One cohesive look |
| Schedule risk | Competes with everything else you do | One person, one point of failure | Team covers gaps in time and skillset |
| Crowdfunding know-how | Learning as you go | Varies widely | Platform-specific experience |
The cheapest option is not always the lowest cost. Your video is the first impression for every backer. A weak one can cost more in lost pledges than a strong one costs to make.
At We Make Teasers, the video team, designers, and web team work together. Your campaign art, video, and landing page share one look. And bundled services cost less than buying each piece separately.
Crowdfunding Videos for Every Kind of Campaign
Tabletop and hobby games are our home turf. We are a GAMA production member, and we know how to make minis, cards, and dice look great on screen. But a strong Kickstarter video works the same way in any category.
We make crowdfunding videos for tabletop and hobby games, video games, toys and collectibles, books and publishing, food and beverage, and entertainment. Each needs something different. A board game needs clear gameplay. A book needs mood and story. A food product needs to look good enough to taste. The goal is the same: show the product and make backers want in.
The Bottom Line
A Kickstarter video is an investment, not an expense. The right video can pay for itself many times over in pledges.
Set your budget by what the campaign needs to show. Then pick a partner who can deliver all of it without five separate vendors.
As a certified Kickstarter partner, We Make Teasers handles video, design, and web in one process. See our pricing or reach out for a quote on your campaign.
