What is Explainer Video?
An explainer is a short film that makes a complicated thing make sense, usually in sixty to ninety seconds. Animation, motion graphics, voiceover and sound, built around one clear idea rather than a feature list. Most of the work happens in the script, because the reason explainers fail is almost always that they try to cover everything. We cut it down to the thing somebody actually needs to understand first.
Explainer Video sits under Rich Media, drawing on Motion Design and Sound Design.
Who needs Explainer Video?
You find yourself explaining the same thing on every call, and people still leave your site unsure what you do. Maybe the product is genuinely novel and there is no shorthand for it yet. Maybe sales keeps asking for something to send ahead of a meeting. If your product is self-evident, a good product video will serve you better than an explainer.
Often paired with
Social Media Ads
Cutdowns sized for every platform and built to earn their ad spend.
View application →Sizzle Reel
Thirty seconds that show who you are, for trade shows, investors and launches.
View application →Logo Animation / Brand Sting
A short mark animation to open every video and sign off every reel.
View application →