What is Pre-Launch Landing Page?
A pre-launch page is somewhere you own to collect interest before a product exists. The pitch in a sentence, the images you have, a signup, and a reason to care enough to leave an email address. It gives your ads, posts and press mentions a destination you can measure, which a platform page never will, and it hands you a warm list on day one instead of an empty room.
Pre-Launch Landing Page sits under Experience Design, drawing on Responsive Web.
Who needs Pre-Launch Landing Page?
You have a launch coming and everything currently points at a page somebody else owns. Maybe you are spending on ads and cannot see what happens after the click. Maybe you want to know whether anyone wants this before you commit to manufacturing. The earlier this goes up the more it is worth, because it is the only asset that gets better the longer it runs.
Often paired with
Lifecycle Email Campaigns
Emails that run on their own and turn new followers into repeat customers.
View application →Brand Mark
A logo that still looks like you at thumbnail size, on a box, and stitched onto a hat.
View application →Crowdfunding Page Design
A campaign page that keeps people reading all the way down to the pledge button.
View application →