What are Digital Products?
Digital products are the tools that sit alongside a business rather than being the business. Configurators, calculators, customer and partner portals, trackers, bonus content hubs, pledge managers. Each one exists to answer a question a page cannot, usually right at the point where somebody is deciding whether to buy or getting stuck after they have.
Digital Products are one of the disciplines under Experience Design.
Who needs Digital Products?
People are emailing you the same question over and over, or hesitating at a decision that has too many options to explain in copy. Maybe your support inbox is doing a job a small tool could do better. These are usually the highest leverage things we build, because a tool that answers a question at 2am works while you are asleep.