Resources

Field notes forlaunching thingspeople want.

Playbooks, breakdowns and hard-won lessons from 50+ funded campaigns — for game makers, toy brands, publishers and anyone betting everything on a launch.

Crowdfunding The five seconds that fund your campaign Why your hero video has to hook a backer before the headline loads — and how we structure the open to do it. 7 min readMay 2026 Video & 3D Renders before resin: selling a game that doesn’t exist yet How photoreal 3D lets you launch a page, run ads and hit stretch goals before manufacturing a single copy. 6 min readApr 2026 Branding Naming a game that survives a crowded shelf A practical filter for picking a name that’s ownable, sayable and impossible to forget. 5 min readApr 2026 Web & Store From pledge to repeat buyer: the post-campaign store Turning day-one backers into a catalog audience with a storefront built to convert. 8 min readMar 2026 Crowdfunding A how-to-play video is customer support you make once Teach the rules before launch and watch your inbox go quiet after it. 4 min readMar 2026 Retail What buyers actually want in a line sheet The one-page document that makes wholesale ordering effortless — and gets you reorders. 5 min readFeb 2026 Video & 3D Budgeting a campaign video without guessing How we lock spend early with previz so the expensive frames are always the right ones. 6 min readFeb 2026
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